Wednesday, February 23, 2011

Wanted: Your Best Experiences

On the radio, StoryCorps records personal experiences, describing what a personal experience looks like, what it means to the story teller, and how it feels. Maybe you’ve heard StoryCorps’ weekly broadcasts on NPR’s Morning Edition? StoryCorps’ mission is to provide Americans of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives. Since 2003, StoryCorps has collected and archived more than 30,000 interviews from more than 60,000 participants.

Similarly, through Creative Growth’s Client Advisor Awards (, we share superb experiences between professional services advisors and their clients. This posting begins Creative Growth’s experiment in collecting Client Advisor experiences on a continuous and systematic basis. Let’s call this new initiative, ClientExperienceCorps. Only, instead of using the broadcast airwaves, though, we’ll use the Internet right here and now.

Will you help us start the collection? We are now accepting stories of the best professional services client experiences. That is, how have you and your Firm intentionally and successfully staged superb engagement experiences for your clients? We’ll also accept stories of how your clients have staged world class experiences for you as their advisor.

By staging a Client Experience, we mean intentionally orchestrating all (OK, we’ll start with low expectations…forget ALL and let’s try ANY) of the following elements of a professional services engagement:
  1. Attracting – What’s intentionally unique, customized and excellent about how you attract your clients of choice?
  2. Onboarding – What’s intentionally unique, customized and excellent about how you begin new client engagements to ensure a great first impression and quick results?
  3. Engaging – How have you intentionally crafted a unique, customized and excellent experience for your clients of choice so that execution of the core engagement is a “Wow!” experience for them?
  4. Exiting - What’s intentionally unique, customized and excellent about how you end engagements to ensure a great lingering impression?
  5. Extending – How have you intentionally crafted unique, customized and world-class ways to stay deeply connected with your clients of choice when you are between engagements with them?
PLEASE CONTACT US with your best stories today by calling 404-664-7484 or e-mailing Andrew at Based on your preference, we will accept your submitted stories directly or we can create an audio recording.

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